With the wonderfully simple Sony Cyber-shot DSC-S2100, you don't have to be an expert to take great photos. The S2100 captures amazingly detailed images thanks to its 3x optical zoom lens and 12.1 megapixel Super HAD sensor. And everything is made simpler with a 3-inch LCD screen and advanced features including Smile shutter, iAuto and SteadyShot® image stabilisation. The camera is powered by readily-available AA batteries and has a dual Memory Stick / SDHC memory card slot to expand your memory storage options. RRP $129.

It's all about making it easier to take beautiful pictures. The Sony Cyber-shot DSC-W310 delivers, capturing amazingly detailed images with a 28mm wide angle 4x zoom lens. Taking and reviewing images is so simple, thanks to a 2.7"LCD and advanced features including Easy mode, iAuto and SteadyShot image stabilization. RRP $179.

The stylish and functional Sony Cyber-shot DSC-W320 sports a 26mm equivalent wide-angle Carl Zeiss Lens with 4x optical zoom that brings distant subjects closer for great outdoor, sports and travel photos. Plus, the wide angle lens helps you fit everyone in for better group photos. Take breathtaking panoramas in Sweep Panorama mode and review them on its 2.7-inch LCD screen. RRP $229.

The Cyber-shot DSCW230 is a high performing camera with user-friendly functionality. A large 3.0" LCD screen and a wide range of convenient features are within these stylish cameras, making great photography easy. Its 12.1 mega pixel resolution enables you to capture incredible detail, produce large size prints and crop your photos without sacrificing quality. RRP $279.

The Sony Cyber-shot DSC-W350 sports a 26mm equivalent wide-angle Carl Zeiss Lens with 4x optical zoom that brings distant subjects closer for great outdoor, sports and travel photos. Plus, the wide angle lens helps you fit everyone in for better group photos. Take breathtaking panoramas in Sweep Panorama mode and review them on its 2.7-inch LCD screen, plus record 720p high definition movies. RRP $279.

Prepare to be impressed with the Sony Cyber-shot DSC-W370 digital camera with its 7x Optical Zoom lens that is great for outdoors and travel photos. Capture breathtaking panoramic images with Sweep Panorama mode, or enjoy reduced blur thanks to OpticalSteadyShot® Image Stabilization. There's also a large, 3 inch LCD screen that makes taking and reviewing images a cinch. RRP $349.

The Sony Cyber-shot DSC-W380's 24mm equivalent wide-angle high grade G^® Lens with 5x optical zoom is great for travel and outdoor photos and delivers beautiful picture quality. Take breathtaking panoramas in Sweep Panorama mode and review them on its 2.7-inch LCD screen, plus record 720p high definition movies. RRP $379.

Featuring the new innovative Exmor R CMOS sensor, the Cyber-shot DSCTX1 is not only beautiful on the outside, but its photos are stunning as well, even in low light. Its slim body houses amazing features such as Sweep Panorama, 10 frames per second shooting, Handheld Twilight and HD Movie 720p. The TX1 enhances the imaging experience and allows you to achieve results you never thought were possible on a pocket camera. Playing back your memories is now even more intuitive as simple flicks on the touch screen allow you to scroll through your images with ease. RRP $549.

Featuring the new innovative Exmor R CMOS sensor, the Cyber-shot DSCWX1 takes functionality and image quality to new heights, even in low light. Featuring a premium G series lens and boasting a maximum aperture of f/2.4, stunning images can be achieved with ease. A wide angle focal length of 24mm allows you to capture more of your chosen scene and features such as Sweep Panorama, 10 frames per second shooting, Handheld Twilight and HD Movie 720p give you a plethora of ways to capture your memories. RRP $499.

Go virtually anywhere with the Sony Cyber-shot DSC-TX5 digital camera and take breathtaking photos. The sleek, airtight design is waterproof, dustproof, shockproof and freeze-proof, so you can shoot with confidence in a variety of climates. You will also enjoy stunning low light performance and the ability to capture amazing panoramic images in Intelligent Sweep Panorama mode—just move in a sweeping motion and the TX5 does the rest. RRP $549.

Capture stunning low-light 10.2-megapixel images and sweeping panoramic views with the Sony Cyber-shot DSC-HX5V featuring an "Exmor R" CMOS Sensor. Plus, catch fast action shots with up to 10 frames per second shooting. RRP $629.

The stylish and ultra-slim Sony Cyber-shot DSC-TX7 offers an impressive Carl Zeiss® Vario-Tessar® 25mm 4x zoom lens and a large, 3.5" touch screen to easily take and review photos. An advanced "Exmor R" backlit CMOS sensor provides stunning low-light images and sweeping panoramic photos with iSweep Panorama mode, plus enjoy AVCHD 1920x1080 video recording. And the TX7 also has a dual memory card slot for both Memory Stick and readily-available high capacity SDHC memory cards. RRP $649.

The DSCHX1 is a high performance, high-zoom Cyber-shot boasting a variety of unique shooting modes and amazing features. Thanks to its Exmor CMOS sensor, photography can be taken to the next level with sweep panorama mode that works by simply pressing the shutter button down and panning the camera, 10 frames/sec burst mode, Anti Motion Blur and Handheld Twilight modes. RRP $899

Introducing the Sony Alpha NEX-3, boasting a 14.2MP Exmor APS HD CMOS Sensor in an amazingly compact and stylish body. Now there's a way for everyone to enjoy the flexibility and creativity of Interchangeable Lens Digital Camera photography. For the casual photographer looking for the ultimate in image quality, 720p HD movie recording and fun shooting modes such as 3D Sweep Panorama, Handheld Twilight and Smile Shutter -The NEX-3 is the perfect camera for you!. RRP $849.

Introducing the Sony Alpha NEX-3, boasting a 14.2MP Exmor APS HD CMOS Sensor in an amazingly compact and stylish body. Now there's a way for everyone to enjoy the flexibility and creativity of Interchangeable Lens Digital Camera photography. For the casual photographer looking for the ultimate in image quality, 720p HD movie recording and fun shooting modes such as 3D Sweep Panorama, Handheld Twilight and Smile Shutter -The NEX-3 is the perfect camera for you!. RRP $999.